JAE – 50 years in business

JAE – 50 years in business

2017 is a special year for the JAE Group as they recognize 50 years of trading. New Zealand has changed a lot in the past 50 years, but the JAE Group consider their commitment to focusing on their clients’ needs has been key to their success. This is reflected in their Group motto being “We’ll take care of it”.

What started out as a family business in 1967 with Jack Smith pioneering the steam cleaning industry in New Zealand has turned into a large incorporated society with 36 branches throughout New Zealand. Even through all of this growth, they have managed to maintain this family feel throughout the Group and this is especially evident during major flood events, sharing resources.

Jack had the number 8 wire mentality that you can invent anything you need to succeed. The JAE Group have continued in this mindset, always looking for the most innovative way to carry out their business.

Keeping ahead of their field has always been extremely important to JAE. Whether it be through inventing their own special formulas, the development of their staff through specialized training, or their investment in technology. JAE has invested heavily in technology systems including their own smartphone app to assist them with every aspect of their work and reporting.

JAEs range of services has expanded over the years. In addition to their core carpet cleaning, upholstery and fabric care services, and oriental rug cleaning, they are specialists in flood restoration, fire and smoke restoration, and pest control.

Their ability to come into a business or home and sort out a wide range of issues has meant that they are a market leader in the industry and a trusted service provider to many of New Zealand’s leading insurance companies.

JAE Group Business Manager, Mike Barron was asked why he thought that JAE had become such a popular choice over the past few decades and he noted that their teams always aimed for excellence, which ensured many happy clients. This is known as ‘the JAE way’.

JAE consider no job is too big or small, whether its sending technicians to Scott Base in Antarctica, cleaning Air Force One or our humble homes.